The purpose of the communication strategy is to present the project with its vision, goals and activities to the various target groups and the public, as well as to acquaint them with the benefits and results of its implementation. To promote the capabilities of the platform, the benefits of its introduction and the environmental commitment and actions of local authorities, business and the public. The essence of the communication plan is expressed in the implementation of measures and activities related to the promotion of the project results and defined according to the needs of the considered target groups.

The communication strategy will be implemented in full compliance with the measures and details, according to Annex № 2 “Unified manual of the beneficiary for the application of the rules for information and communication 2014-2020” to the National Communication Strategy.

The PR strategy project can be downloaded here: ComunicationPlan_BG0036.pdf