Buy and Donate
SHORT DESCRIPTION
The “Buy and Donate” campaign aims to help young people with mental retardation, sick and lonely elderly people, single mothers with many children, people with serious illnesses and disadvantaged people.
In each BILLA store, in the checkout area, customers can find a shopping cart marked with the campaign logo, in which they can donate durable groceries purchased from the store. The collected products are delivered to the local structures of the Bulgarian Red Cross.
The “Buy and Donate” campaign aims to help young people with mental retardation, sick and lonely elderly people, single mothers with many children, people with serious illnesses and disadvantaged people.
In each BILLA store, in the checkout area, customers can find a shopping cart marked with the campaign logo, in which they can donate durable groceries purchased from the store. The collected products are delivered to the local structures of the Bulgarian Red Cross.
Bearer of the idea
Billa Bulgaria, in partnership with the Bulgarian Red Cross, has launched the Buy and Donate Campaign.
Year of implementation
2016
